Instagram promotion is a specific type of Instagram marketing, which implies converting regular Instagram posts and Stories into paid ones. These publications have higher outreach and engagement and work great for boosting your brand awareness and visibility.
Why is Instagram Good for Promotion?
If you want to zero in on uplifting brand awareness, Instagram promotion is a must-have for your business. This social network accumulates over 1 billion active users every month, and 90% of them follow at least one business account.
Another reason to make use of Instagram promotion is the opportunity to build close relationships with your customers. Instagram users actively engage with brands online – the average engagement rate on this social network is 1.6% per post. For comparison, on Facebook and Twitter, these rates are 0.09% and 0.048%.
Better yet, Instagram promotion can stimulate sales growth. 77% of consumers are more likely to buy from a brand if they follow it on social media — 65% buy from a brand after seeing it on Instagram.
According to this data, paid promotion on Instagram is worth investing in, especially if your goal is to increase brand awareness and your engagement rate. Your brand’s sales and ROI may benefit from your Instagram presence, as well. To help you make the most of Instagram promotion, let’s explore how this feature works.
Instagram promotion option allows you to convert regular posts, Stories, Highlights, or Stories Archives into sponsored ones. This change brings a handful of benefits, such as the opportunity to reach a broader audience, make your content more visible, and add clickable calls to action (CTA).
That is why you should distinguish two types of paid content:
Instagram promotion – you promote your own content. It's marked as Sponsored. In this article, we describe this type.
Influencer marketing – you collaborate with influencers to create and post content in their profiles promoting your goods and services. It's marked as a Paid partnership. Read more about influencer marketing.
Promoted posts get sponsored labels and CTAs. You may choose to nudge the post viewers to visit your Instagram profile, direct message you, or visit your landing page. In the latter case, Instagram lets you choose from pre-written calls to action, such as Learn More, Shop Now, Contact Us, and more. The publication may appear in the users’ newsfeeds, Stories, and Explore sections.
Here is an example of a typical promoted post on Instagram. The aim of the promotion here is to encourage viewers to visit an Instagram profile.
